Best Spa Business Practices
February 27, 2009 by Press
Filed under ISPA, Spa Industry News, Spa Industry Press Releases
LEXINGTON, Ky. – The International SPA Association has released a pioneering list of Global Best Practices to ensure that all spas provide quality services to their guests. The Global Best Practices acts as a checklist for spas striving to create quality and respected businesses. The list was created by a task force of top spa industry professionals to aid their peers in creating the best spa experience for consumers. ISPA does not regulate these practices, but recommends that its member spas adopt them in compliance with local laws.
“Two years ago we introduced the ISPA Code of Conduct, a list of rights and responsibilities for spa guests, that helped open the door to developing a Global Best Practices guide for spas throughout the world,” said ISPA President Lynne McNees. “Consumers are very savvy on what constitutes a spa experience and we are ensuring that our members have the tools to stay relevant in meeting consumer needs and expectations.”
Each section of the document provides guidance for spas to review and interpret to their diverse audience and membership. The eight sections of the best practices document include: Human Resources and Staff, Safety, Guest Relations, Service and Guest Experience, Accounting and Business Practices, ISPA Code of Conduct and Ethics, Sustainability and a Resource guide. Everything from having staff certified in first-aid and CPR to ideas on how to make your facility more environmentally friendly is included. You can view the entire Global Best Practices on ISPA’s Web site.
About ISPA
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. For more details on ISPA
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Stress – Number 1 Reason to Spa
February 20, 2009 by Press
Filed under Spa Industry News, Spa Industry Press Releases
WORLDWIDE, STRESS IS THE No.1 REASON PEOPLE SPA
LEXINGTON, Ky. – The first of its kind Global Consumer Study is here! Never before has the spa community seen a study that compares consumer trends in 15 countries. ISPA, working with Research International, surveyed people in Australia, Austria, Canada, China, France, Germany, India, Italy, Japan, Russia, Singapore, Spain, Thailand, UK and USA, and has compiled the most thorough and up-to-date information on why people spa in the 2008 Global Consumer Study. And hands down, in every single country, the number one reason people go to a spa is to relax and relieve or reduce stress.
“We’ve known stress relief was the primary reason why Americans visited spas. Now, with the ISPA 2008 Global Consumer Study we know stress is the number one reason people visit spas worldwide,” said ISPA President Lynne McNees. “Stress affects more than just our lives at work and at home, it affects our health. So take time to de-stress, by getting a massage; it could end up saving your health down the road.”
Other key findings from the ISPA 2008 Global Consumer Study include:
- Worldwide, massage is the most popular treatment.
- In North American & Europe, roughly 50% of spa-goers used a gift card.
- The top motivators for visiting a spa are recommendations from family, friends or health care practitioners, and price incentives.
The ISPA 2008 Global Consumer Study is available at www.experienceispa.com.
About Research International
Research International was founded in 1962 and is part of The Kantar Group, the world’s largest survey research organization. Research International’s extensive background in globally understanding consumers enables it to interpret the data it receives and to provide insightful analysis as to what the data means.
About ISPA
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available at http://www.experienceispa.com/.
Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.
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