Pure Joy Day Spa Hawaii - Spa Owner finds Balance
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Spa owners master the art of friendly competition
Dog-eared magazines disrupt the picture-perfect interior at Pure Joy Day Spa. Yet there they are: People, Elle and gossip rags stacked in the waiting lounge.
“They’re for the girls. We gossip about celebrities,” said spa owner Joy Nishikawa about her six employees dubbed “the girls.”
“I don’t like gossiping about clients. I always tell the girls I don’t like drama,” she said. “We provide a very private, personal type of service. We are not to talk about who comes and what they do.”
Playing well with others is how Nishikawa does business, a philosophy that worked in her favor in 2003 when she left her previous employer, Amparo Chaves Santiago, to start a competing spa across the street.
