Spa-Business

Now is the time to have a strong internet presence, Shoppers are looking on line to purchase Spa Gift Certificates….will they find you?

When you place an initial order with Sequence XO, they will pay for 1 year of Marketing support for your spa!

You will receive from Spavelous:

• A spa listing with a link to your website
• A gift certificate listing with a link to your gift certificate page
• Listings of your Spa Specials

All of this at no cost to you.

Your Guest will enjoy the quality products and you will have free marketing support what could be better than that!

Contact Karen Lopez 

Tags: Spa Finder by Spavelous
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Anti Aging for Men / Men Skin Care / Men Spa

 

 

 Are you marketing to your male spa goers?

This Avon rep wears a hard hat and carries a pile of company catalogs to his day job on a construction site, encouraging the men to buy their ladies a little something.

 

Perfume and lingerie are his top sellers. Oh, and he won’t go a day without the women’s wrinkle cream.

 

Meet Bobby McKinney. Your local Avon man.

“Forget the product, forget it’s Avon. This is a very viable business,” says the 58-year-old fire code inspector from Winter Haven, Fla. He made about $800,000 in sales last year along with his wife and has about 170 sales reps under him.

 

McKinney is one of a growing number of men selling products from the New York-based beauty company. It’s also part of a strategic move by Avon to broaden its appeal.

 

Sales to men and an increasing number of products for them have helped Avon’s bottom line, with sales growing from about $6.2 billion in 2002 to $8.7 billion in 2006.

 

Yankees star Derek Jeter worked with the company to create Driven, his own line of products that includes cleansers, cologne, aftershave and deodorant. His cologne became Avon’s best-selling men’s fragrance of all time.

 

Avon recently produced its first men’s catalog, which features a PROExtreme skin care line, boxer shorts and power tools.

 

“Anti-aging is very intriguing to (men),” said Regina Dinisio, public relations manager of Avon fragrance. “They want no-hassle products, but they want to see the real benefits.”

Industry experts say the men’s market is ripe.

 

“We have seen that men are more interested in pampering themselves and taking better care of themselves overall,” said Karen Grant, senior beauty industry analyst at market research company NPD Group Inc.

 

Fewer than 13,000 of Avon’s 650,000 representatives in the U.S. are male, though that figure is rough because applicants are not required to state their gender. Competitor Mary Kay says 5,738 of its 700,000 sales reps are men.

 

Anti Aging for Men / Men Skin Care / Men Spa

 

 

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Tags: Spa, Spa Business, Spa Products by Spavelous
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Spa Professional / Spa Career Guide / Spa Marketing

 

Don’t you wish someone had told you exactly what to expect when you started your first job? There’s no doubt that things would have probably gone a lot smoother!

 

Aspiring spa professionals can now breathe a sigh of relief because the International SPA Association has developed the Spa Professional Career Guide to put them ahead of the game in the competitive spa career arena.

 

“Providing the educational tools to strengthen and sustain the spa industry’s labor pool is a key objective for the association,” said ISPA President Lynne McNees. “By offering real-world guidance, the Spa Professional Career Guide acts as a road map for those who want to learn about the daily tasks and expectations associated with a spa career.”

 

Released by the American Massage Therapy Association’s National Convention, the guide begins by covering the history and state of today’s spa industry. There is a large section on what to expect from a spa career, which includes information on everything from folding towels to how much product to use during treatments. Also included are interview tips, information on benefits and wages, and ways to advance your career within and outside of the spa industry.

 

Developed over several years by voluntary task force members of ISPA, the guide will be offered in an electronic PDF format so that it may be updated as new information becomes available. Available at the 2007 ISPA Conference & Expo in November, the Spa Professional Career Guide is a free benefit to ISPA members.

 

Spa Professional / Spa Career Guide / Spa Marketing

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Tags: Spa, Spa Business, Spa Employment, Spa Professionals by Spavelous
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