Spa-Business

 

Yuvan Medspa / Spas in Cornelius NC/ Spas in North Carolina

 

North Carolina spa generates buzz through unparalleled client service and technological and pharmaceutical innovations.

 

Offering a new path in relaxation and refreshing spa treatment, Yuvan MedSpa has stepped forward to deliver unmatched personalization to its clients. Avoiding classification as another massage house, Yuvan has entered the MedSpa industry with an exciting line of services at competitive prices.

 

Distinguishing itself from competitors with products and personal service, Yuvan is helping to redefine relaxation, rejuvenation and restoration in a budding industry formerly marked by prohibitive pricing and unclear business models. In a nebulous business climate, Yuvan is presenting itself with an able balance of service and expertise that allows them to progressively define their market while maintaining a unique agility in brand and business development. To date, Yuvan represents North Carolina’s own hallmarks of hospitality and community without sacrificing the ability to carry those traits into an ever-growing number of new communities.

 

Keeping pace with the leading technological advancements in skin care, Yuvan offers state of the art procedures that can overcome even the most severe skin afflictions. Revolutionary stem cell skin therapy is clinically proven to stimulate new skin growth by 71%. The treatment of unsightly veins and wrinkles can be achieved through laser technology. Botox and Restylane procedures are also available. And sticking with tradition, they also provide a myriad of facials, acid peels, and massage therapies.

 

Aside from competitors, this blossoming business remains strangely untouched by the otherwise obligatory nitpicking and faultfinding that accompany most new products into the marketplace. As such, Yuvan enjoys the stability of an improved approach to the traditional spa while staying soundly poised to capitalize on an emerging market. But at Yuvan MedSpa it’s not all about the bottom line–something this author quickly discovered. The true genius lies not in their medicinal advancements, but in their approach to the business itself.

 

Catering to those who want to indulge the youthful spirit and experience vigor and vitality throughout their lives, the Yuvan experiment seems to be paying off. As an alternative to the less-than-welcome changes that accompany aging, Yuvan provides access to groundbreaking pharmaceutical and technological innovations without becoming cost prohibitive. By keeping a steady and stable association with the traditional spa approach, Yuvan is deftly assimilating an already booming industry into its own brand, providing the repose otherwise absent from a committed approach in untested waters.

 

Yuvan MedSpa

17036 Kenton Drive, Suite 103

Cornelius, NC 28031

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Best Spa Locator / Anti Aging / Find a Med Spa / Facials

Tags: MedSpa, Medical Spa, Spa Opening, Spa Products by Spavelous
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This article is brought to you by Spavelous.com.

 

With 12,000 Americans turning 50 every day, many doctors are expanding their existing practices with the addition of a Medical Spa. Since there is no shortage of Baby Boomers who want to stop the aging process, this is an excellent time for physicians to explore the Medical Spa industry.

The International Association for Physicians in Aesthetic Medicine (IAPAM) has completed this tip guide designed to help physicians who want to either open a medical spa or add aesthetic medical procedures to their existing practice.

“Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success,” says Jeff Russell, executive-director of the IAPAM. Physicians need to find a way to utilize their skills to expand the scope of their practice. The growing demand for personal attention and service in medicine may provide opportunities for physicians who see the benefit of addressing these needs.

Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success

Don’t try and re-invent the wheel, learn from our experience, here are 6 tips that will help you successful add medical aesthetics to your practice.

1. Do It Because You Want To Do It

Adding a cash-based revenue center in the form of a Medical Spa should yield great returns. However, if you are not doing what you truly enjoy, it will show on your bottom-line. As you will probably be spending more time and money than you originally planned, you need to make sure opening a medical spa is what you really want to do.

Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures by opening a medical spa? One reason is fees are much higher than those for reimbursable procedures.

2. Start with a Road Map

You should have a clear strategy of what services, procedures and products you will offer. Don’t try to be everything to everyone. Opening a medical spa typically involves combining medical and aesthetic procedures along with complementary physician-directed skin care products.

One thing I strongly advocate is having a plan. You should have a business plan that outlines what you want to accomplish (goals), and a road map on how you are going to get there. You should have a spa marketing plan to clearly outline what you are going to do in order to get the best return on your investment (time).

A very important part of your business plan is to clearly understand what the top minimally invasive procedures are, and who is having them done. You should clearly know who your target demographic for the procedures.

3. Choose your Products, Equipments & Service Menu Carefully

Before you purchase any equipment, you should know which spa medical procedures you are going to perform in your practice. Hair removal, although popular, is very commoditized. You may want to focus on vascular and pigmented lesions, skin tightening, wrinkles and acne scars, and skin rejuvenation. It is also important that your equipment can be easily upgraded as new technologies become available, and not need to be replaced.

Don’t forget about ensuring each room has sufficient space to highlight the physician directed skin care line you will also carry. When choosing your skin care products, choose the ones that have active ingredients, you certainly don’t want to compete with a department store or the spa down the street.

4. Building your Dream Team

Since you will not want to be tied down to the day to day operations of the MedSpa, you may consider hiring a medical spa manager. This person needs to have exceptional customer service values, and be talented enough to choose and develop the right team to perform your medical aesthetics procedures.

The nice thing about offering medical aesthetic procedures is that in most States you do not have to do the actual procedures, you can hire an experienced aesthetician, RN, PA, or NP to do them. Allowing these trained extenders to generate revenue whether you are there or not.

5. Spa Marketing and Spa Promotion is Key

First of all you need to let all your current patients know about your new medical spa, but do not think this is enough! You will need to have a comprehensive spa marketing plan prior to your grand opening. You may want to offer free informational sessions on popular topics (i.e. wellness) or a special promotional treatment package.

6. Don’t forget about regulatory and insurance issues

Since you will be incorporating medical procedures in your practice you need to ensure you have the proper liability coverage for the procedures you will be performing. While you may already have malpractice insurance, it may not cross-over to the medical spa. Many insurers are now requiring offices adding or expanding cosmetic aesthetic procedures to their practice to document clinical and/or accredited training on all non-ablative modalities before a policy of coverage will be extended. Please consult your insurance provider and your legal advisor to ensure you are accurately covered.

The underlying theme here is - Be Prepared! The key to any spa business success, including opening a medical spa, is having clinical expertise and a team in place to operate the medical spa.

As you develop and grow the medical spa, you are going to experience the same growing pains common to any new business; the key is identifying them and responding to them.

SPA OWNERS DO YOU WANT TO MAXIMIZE YOUR SPA REFERRALS?

 

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Tags: MedSpa, Medical Spa, Spa Advertising, Spa Business, Spa Marketing, Spa Opening, Spa Professionals by Spavelous
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Spa Business / Spa Press Releases / Spa Marketing

Spavelous RSS / BLOGs

At Spavelous, we employ the latest technology to promote your spa information and spa deals without wasting your time to do so. We will research and respond to blogs which will promote your business. In addition, Spavelous blogs are designed to promote the businesses of the Spavelous participants. Spavelous will download key information about your spa, spa events and spa deals to our members and your guests who sign up to receive our RSS feeds. Spavelous partners with you in executing your spa marketing plan.

What is RSS?

RSS (Really Simple Syndication) allows you to subscribe to up-to-date offers, in the form of feeds, based on your interests. The feed is sent through an RSS reader, such as My Yahoo! and appears as a link in your account. When the link is clicked on, you’re brought to the Web site containing the offer in its entirety.

How can I receive an RSS feed?

To subscribe to an RSS feed you’ll need an RSS reader. My Yahoo! and My MSN are both popular choices but many other readers are also available. Visit the Google Directory for a list of available readers.

I have the reader. Now what?

Once you have an RSS reader, follow the simple steps on this page to create your personalized RSS feed. Choose your own customized list of destinations, or select the type of trip that interests you, and we’ll give you our expert recommendations. After you’ve named your subscription, click “Submit” and the links to your feed will appear at the bottom of the page. Set up as many feeds as you’d like.

SPA OWNERS DO YOU WANT TO MAXIMIZE YOUR SPA REFERRALS?

 

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Affordable Spa Marketing

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Spavelous SPA DEALS

 

Spa Business / Spa Press Releases / Spa Marketing

97% of all spa guests have indicated that they would use the spa more often if they could have a better price or a special discount. Your day spa marketing plan, resort spa marketing plan, or medical spa marketing plan must include special spa deals throughout the year.

Spavelous offers you an opportunity to get more business for your property through our extremely popular Best Spa Buy listing, Deals for Group Specials section, and Just for You spa special area. In addition, you can submit spa events for our online Spa Special Events Guide.

Members who enroll in the Spavelous RSS Feeds, will receive daily updates of these specials. The Members you have enrolled for your spa will receive your spas specific offers whenever they are available. Let Spavelous keep your spa guests informed. Spa Deals can help you to fill in gaps in your service providers schedules, or generate traffic for slower business days.

Contact Spavelous and see how we can help you to build your business.

 

Spa Business / Spa Press Releases / Spa Marketing

Spa Press Releases

Spa Marketing

Tags: Spa Advertising, Spa Business, Spa Professionals by Spavelous
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Spa Business / Spa Press Releases / Spa Marketing

 

Are you selling Gift Certificates or Gift cards online to your clients over the internet now? Spavelous provides you with an opportunity to promote your spa gift certificates thru Spavelous. If you have a Basic+, Enhanced or Premier program, this service is offered to you at no extra charge. We will provide a link directly to your gift certificate web page. We do not charge any additional fees for this service, and what’s more, we do not take a percentage of the sale. Why pay someone 5 to 17% of the service price when for the small sum of $75 (our basic+ price) for a year we will promote your spa certificates and you can sell and redeem as many as you want.

Gift Certificates included, now that’s the Spavelous Difference!

SPA OWNERS DO YOU WANT TO MAXIMIZE YOUR SPA REFERRALS?

 

OWNERS SHOWCASE YOUR SPA WITH SPAVELOUS!

 

Affordable Spa Marketing

Tags: Spa Advertising, Spa Business, Spa Gift Certificates, Spa Marketing by Spavelous
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Plano Texas Spa / Spa Franchise/ Spas in Texas

 

This article is brought to you by Spavelous.com.

 

Always at Peace Organic Spa, a leading provider of natural and organic spa services and products, is now offering franchises in selected areas.

The fast-growing spa company, with its flagship location in Plano, Texas, has received rave reviews, including Citysearch’s Best Spa in Dallas in 2006 and 2007 (editorial and audience winner), and has been featured in Allure Magazine, D Magazine and other leading publications. The spa’s goal is to offer relaxing and pampering spa services using only pure, natural and organic products.

Amy Bohn, founder and COO of Always at Peace, is the visionary behind the concept and believes the company has carved out a real niche within the spa industry. “Look at the labels on some of your skin care products,” said Amy. “You will probably find ingredients such as parabens, petrochemicals, phthalates, sulfates, artificial fragrances or artificial colors. Studies have shown that these types of ingredients may cause cancer or have other serious side effects. We don’t think you should worry about potentially dangerous ingredients while you are trying to relax with a massage or improve your skin with a facial. Our goal is to truly offer only the purest products possible in every aspect of our business, including our services, products, linens, uniforms, cleaning supplies… everything. Nobody even comes close to the standards that we uphold, and we are so excited about expanding our “green” spa philosophy and helping others embrace the organic beauty industry, while also doing wonderful things for the environment.”

“Our organic spa concept has been incredibly popular and well-received by our clients, the media, and industry leaders, and many aspiring entrepreneurs have asked if they could open a spa just like ours in their city,” stated Greg Bohn, CEO of Always at Peace Franchising LLC. “Due to this strong customer and business demand, we have decided to expand and open additional locations via franchising. We are extremely excited about the opportunity of working with prospective spa owners on building out a successful business, and becoming the clear national leader in the organic spa industry.”

All franchisees will receive in-depth training in all aspects of operating an Always at Peace Organic Spa, including site selection, design and layout, human resources, spa marketing and advertising, vendor relations, guest management, spa protocols, product knowledge, and more.

About Always at Peace Franchising LLC.

Founded in 2004 and headquartered in Plano, Texas, Always at Peace is a leading provider of natural and organic spa services and products. Doing business as Always at Peace Organic Spa, the company provides clients with spa services and products that follow strict purity standards and only contain ingredients that are known to be safe for the skin and for the environment. Spa services include massages, facials, body rituals and hair removal, while spa products include skin care, bath and body, organic clothing and related home products. Always at Peace Franchising trains and supports franchisees who wish to own and operate an Always at Peace Organic Spa.

 

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Spa Business / Spa Press Releases / Spa Marketing

 

If your spa business plan or spa marketing plan does not include E-Blasts, you should consider doing that today!

Spavelous’ E-Blast Marketing is an Email marketing solution that is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with Spavelous’ E-Blast marketing while investing only a small amount of time and an even smaller amount of money.

 

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” Source: DMA Interactive

Why Spavelous’ E-Blast Marketing?

• Spavelous will customize the E-Blast with your Logo and Colors
• It’s Inexpensive
• It’s Effective
• Increasing sales
• Driving traffic
• Building Loyalty
• It’s Immediate
• It’s Targeted
• It’s Easy

Spavelous’ E-Blast marketing is an affordable way to stretch a tight marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. Spavelous’ E-Blast marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

 

Spavelous’ E-Blast marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.

It is time to put Spavelous’ E-Blast marketing to work for your business! Contact us Today! It is all included in your annual fee.

 

Spa Business / Spa Press Releases / Spa Marketing

 

 

Resort Spas Nationwide / Best US Spa Resort / Luxury Spa Escapes

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Spa Business / Spa Press Releases / Spa Marketing

There are basically only 3 ways to build spa business!

• Increase the number of clients you have
• Increase the amount that each guests spends for each visit at the spa
• Increase the frequency of each guests visits

Spavelous can Attract and Retain More Clients for Your Spa!

Each month, there are millions of online searches for cosmetics, skin care products, and spa services, including hundreds (if not thousands) in your local market. If you rely solely on print advertising, then you’re missing a large part of this market.

Spavelous helps you to Build Strong Customer Relationships

Email marketing gives you an opportunity to strengthen your brand while nurturing your relationship with prospects and customers. Registered recipients receive targeted messages about your new products, services, and special offers.

Spavelous provides internet marketing and improves web site traffic.

In today’s competitive environment your spa needs a well thought out spa business plan. In additional to a broad-based marketing effort utilizing multiple media channels, including the Internet.  Your website MUST show up prominently in search engine results or customers will be directed elsewhere – probably to a spa down the street.

Your spa marketing plan must include a well thought-out internet strategy to:

• • Improve your online visibility
  • Increase web site traffic
  • Convert more web visitors into customers
  • Build customer loyalty
  • Have Spavelous help you establish a strong Internet presence.
  • Ensure greater spa profit.

Whether your goal is to increase customer acquisition or improve customer retention, Spavelous helps you create online and offline marketing campaigns so you realize a high return on your investment (ROI). That means a larger customer base, more repeat business, and greater profits for your spa.  We’ll show you how to improve campaign response rates, increase sales to target audiences, and boost the lifetime value of your customers!

 

SPA OWNERS DO YOU WANT TO MAXIMIZE YOUR SPA REFERRALS?

 

OWNERS SHOWCASE YOUR SPA WITH SPAVELOUS!

 

Affordable Spa Marketing

 

Tags: Spa Advertising, Spa Business, Spa Business Plan, Spa Professionals by Spavelous
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Find a Phoenix Spa / Find a Spa Resort in AZ

 

 

This article is brought to you by Spavelous.com.

 

Bit by the entrepreneurial bug, a Scottsdale doctor is getting into the ultra-competitive cosmetics business with a new product designed to stimulate the appearance of people with less-than-lush eyelashes.

 

“Everything that relates to eyelashes is a hot topic,” said Scott Wasserman, founder of Cosmetic Alchemy LLC. “There’s always going to be an area that’s peaking. . . . There is something about batting long, sexy eyelashes that seems to resonate.”

 

Wasserman spent 10 years as an emergency-room physician in downtown Phoenix before switching to the more lucrative world of liposuction and cosmetic surgery in north Scottsdale. His practice evolved to include cosmetic sales, and this year he started Cosmetic Alchemy to jump into the fast-growing field of products that claim to enhance eyelashes.

 

 Other companies have prospered with such products in recent years, ever since users reported that a glaucoma medicine had the side effect of growing their eyelashes.

 

Allergan Inc., the California company that owns the patent on the drug’s use for that purpose, filed suit last month against competitors. Market leader Jan Marini Skin Research, also based in California, was recently targeted when the U.S. Food and Drug Administration seized some of its products as unapproved drugs. Other firms have introduced lower-priced eyelash products based on vitamins or proteins.

 

The products are part of a new industry being called “cosmeceuticals,” or part cosmetics, part pharmaceuticals.

 

“It’s very much of a very gray zone,” says Wasserman, who defines cosmeceuticals as the use of an ingredient to bring about more of a change than with cosmetics alone.

 

To join the trend, he thought about going the private-label route, in which a business buys product from a supplier and puts its own label on the goods. But he wanted more control over how the product would be made and how and where it would be distributed.

 

He says he researched ingredients that would give the same results for eyelashes but weren’t drugs or pharmaceuticals.

 

He found chemists and consultants to help formulate LiLash, which uses seed extracts from sweet almond and white lupine and is applied like eyeliner to the base of the lashes.

 

Its promotional materials carefully say it “will grow the appearance” of eyelashes. They include a disclaimer that says the product is not intended to promote the growth of eyelashes or stop eyelash loss.

 

LiLash differs from competitors’ products in that it contains no salt and therefore is less irritating to the eyes, Wasserman said.

 

Hauley Farish, owner of HauleyWood Skin in Old Town Scottsdale, said she is usually skeptical about new products. But she tried LiLash and saw a difference within weeks, she said.

 

She now sells LiLash, and the first six tubes went in just two days, she said. It’s popular with customers who want a more natural look, and Farish likes that LiLash is a local product that is less irritating and less expensive than the competition.

 

“When you can get a glamorous look without the expense and hassle of extensions … it’s more attractive to people,” Farish said.

 

Wasserman used funds from his practice, Scottsdale Cosmetic Health Institute, to provide the seed capital for Cosmetic Alchemy. He also got involved in designing the packaging, writing the copy and marketing the product on the Internet.

 

“It basically took on completely having two full-time jobs,” he said.

 

The company started shipping LiLash in October, selling it for $140 a tube. Besides online sales that have attracted customers from as far away as Singapore and Saudi Arabia, Cosmetic Alchemy sells LiLash through Wasserman’s practice and those of physicians he knows around the country. It also is available at Farish’s shop and Beau Monde Salon and Day Spa in Gilbert.

 

The company provided LiLash as part of the gift bags for this past fall’s Latin Grammy nominees. The product has proved popular with Hispanics and Asians, Wasserman said, and customers range in age from the late 20s to 60s.

 

Cosmetic Alchemy has five other products in various stages of development, Wasserman said. The next, due out in January, will be a “sister” product to LiLash aimed at stimulating the growth of eyebrows.

 

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Scottsdale AZ Day Spas / Phoenix AZ Day Spas / Arizona Spas

 

 

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Tags: Cosmecueticals, Spa Products by Spavelous
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