Spa Marketing Tips To Build Business with New Clients
This article is brought to you by Spavelous.com.
8 Salon and Spa Marketing Tips That Will Attract A Surge Of New Clients
Salon and spa marketing strategies for in-house and new client acquisition bring customers in like clockwork when there is a systematized approach in place. Here’s how to get started.
Brian and Angie Maroevich, salon owners and marketing consultants, just completed a new marketing ‘mini course’ for salon and spa owners called, “8 Salon And Spa Marketing Tips Guaranteed To Attract A Stampede Of New Clients.” This free marketing course helps salon and spa owners discover new ways of looking at their current marketing strategies and improve upon current ones to achieve measurable results in client acquisition.
Studies show that if clients and prospective clients are not contacted at least once per month they will either forget about the business they originally frequented or choose another competitor. For every month you do not contact a current customer or prospect you lost 10% of your influence over them. Over the course of one year without contact you become the equivalent of a complete stranger.
What is the solution?
The answer is to put a spa marketing system in place.
A marketing system is basically where a salon or spa owner plans ahead and puts a procedure in place for various promotions to be implemented on specific dates. This way they know what marketing piece and/or promotion is going out on what date, and they have it planned out at least 6 months in advance. This way the salon and spa owner is not playing catch-up all the time.
It is recommended that a salon and spa owner use a combination of media when communicating with customers and prospects. For example, communication through e-mail blasts, direct mail, newsletters, internet marketing and the telephone are just three ways to get a salon or spa name in front of prospective clients.
However, sticking with one form of communication will dilute ones marketing efforts, especially if e-mail is used. E-mail is not as personal as direct mail and telephone contact, and spam filters will only allow a certain percentage of the messages to get through.
Most salon ans spa owners are too busy working in their salon to begin and maintain a marketing system, but it’s one of the most important parts of growing a business.
Here’s how to solve that problem. Create a marketing calendar that lists all of the marketing strategies that need to be implemented and set a deadline date. In addition, create small goals each day or week to build upon each marketing strategy so that it is ready to launch on the deadline date that is set.
A systematized approach to salon and spa marketing will produce measurable results. The bottom line is if a salon or spa owner does not ‘touch’ a client or prospective client frequently they will spend their money and send their referrals elsewhere.
Today many clients are locating their spas deals online. If your spa is not listed with several spa directories, you need to sign up now. Having a website is not enough, people have to be directed to your website.
Discussion Area - Leave a Comment
You must be logged in to post a comment.