What is SEO… for Salons, Day Spas & Massage Clinics?

Spa Marketing & Advertising

SEO- stands for Search Engine Optimization.
10 years ago, this term didn’t exist… but now it’s probably the
most vital media for a professional day spa or salon.
I.e: Your Day Spa, Salon, Massage Clinic.

Why? Well, research and trends are showing that EVERY day more and
more people are choosing their professionals that they want to do
business with… and buying every day products ‘on-line.’

Even in our own seminars, I’ll do a poll with the audience and ask
them, “How many of you go online to check the news, get directions, buy
airline tickets, gifts etc… NOW… more than you did 1 year ago?”

Answer: an overwhelming # of hands go up.
Pretty much the entire room.

Which Means:
“YOUR CLIENTS & PROSPECTIVE CLIENTS… are online looking for skin
care treatments, streaks, massage, hair cuts, and in many cases a
general hair salon or day spa to frequent.”

If you do NOT have a strong presence, then you are losing business
that is sitting literally in your back yard.
Here is another way of putting it:

“When you open a salon or day spa… do you rent or buy real estate?”

Answer: Of course

“Do you put a sign up?”
Answer: Of course… (or you should)

Last question, imagine having the ability to go into ‘just’ the
homes in your city, suburb, small town that are ‘interested’ in
what you have to offer… and these people have questions.

Wouldn’t it be great to ONLY talk directly to those people…
answer their questions, give them educational and promotional
materials… and invite them into your place of business?

This is a No-Brainer… the answer is “YES.”

Now, I realized that I didn’t go into the 2 different types of SEO
here… however I will in future emails.

What I wanted you to ‘get’ is that the future of spa marketing,
salon marketing and massage marketing is on the Internet (with few
exceptions… very few). And the sooner you get your website
presence dominating the search engines… the more success you will
have and the more money you will make.
It’s that simple.

Spa Marketing, Spa Professionals