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Key Spa Ideas to Build your current Client Relationships

October 30th, 2008

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Build client Loyalty

  • Build loyalty with existing clients and employees.
  • 80/20 rules always apply.
  • Stay in contact with the spa’s most loyal 20%.
  • Keep track of your top customers and let them know you appreciate their business.
  • Create a spa environment that is positive for employees and customers.
  • Develop an online marketing program.
  • Use all those client email addresses you’ve been collecting over the years.
  • Let customers know about special events, new treatments and promotions going on at your spa.
  • Send clients an email and give them a good reason to come in for a new spa experience.
  • Provide value and strengthen relationships with existing clients.
  • Send clients appointment reminders.
  • Let clients know when you have appointment openings.
  • Deliver Welcome emails for new clients.
  • Send out a spa newsletter.
  • Think long term.
  • Update your website and keep it current.
  • Educate your clients.
  • Optimize your connections with clients.
  • Know your audience and what they need. 

Spa Finder, Spa Marketing

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