Key Spa Ideas to Build your current Client Relationships
October 30th, 2008

Build client Loyalty
- Build loyalty with existing clients and employees.
- 80/20 rules always apply.
- Stay in contact with the spa’s most loyal 20%.
- Keep track of your top customers and let them know you appreciate their business.
- Create a spa environment that is positive for employees and customers.
- Develop an online marketing program.
- Use all those client email addresses you’ve been collecting over the years.
- Let customers know about special events, new treatments and promotions going on at your spa.
- Send clients an email and give them a good reason to come in for a new spa experience.
- Provide value and strengthen relationships with existing clients.
- Send clients appointment reminders.
- Let clients know when you have appointment openings.
- Deliver Welcome emails for new clients.
- Send out a spa newsletter.
- Think long term.
- Update your website and keep it current.
- Educate your clients.
- Optimize your connections with clients.
- Know your audience and what they need.
