Spa Reputation Management Proper

Spa marketing must take into account “reputation management”. As I was doing research for a client yesterday, I googled their spa name and found numerous consumer reviews about their spa.

While almost all of the reviews were 5-star, there was one that was a single star, and it leapt right off the page! As it turns out, the post had been made by a disgruntled former employee, and it was not the first time it had been done.

Because of the proliferation of social networking sites and consumer review sites (such as Yahoo, Yelp, Kudzu, etc.) and the Spavelous Spa Reviews.  It has become very easy for consumers to spread the word ion which business they like, and don’t like. However, most spas have not yet begun to get their arms around online marketing and social networking issues. It is important for a medical spa owner to understand that managing the commentary floating around the internet is a responsibility they should be aware of. While you cannot function as Internet police and get rid of every review that isn’t perfect, you can take action to get malicious or bogus reviews removed from review sites.

Discussions with the client revealed that the owner actually practices pretty good “reputation management” practices, but I know they are the exception.

One excellent tool to be aware of is Google Alerts. Google Alerts allows you to set up a notification for certain keywords, so when Google indexes a page that references that keyword, you get notified. Its an excellent idea to set up a Google alert for both your business name, and possibly your own personal name if it’s not a very common name. If someone praises or slams you on the Internet, you will get notified via email within a day, and you can react accordingly. It is also a helpful tool to stay abreast of industry news and a good way better understand your competition

There are also paid subscription services such as Chatter Guard. Chatter Guard indicates that “recent studies confirm that over 60% of online shoppers and travel planners visit and seriously consider peer-written reviews prior to making their online purchase”. That’s a large percentage, and it’s growing. So do yourself and your spa a favor and begin to be aware of your reputation online, and be proactive in improving that image.

Spavelous does attempt to verify all spa reviews.  When we are unable to confirm them, we place a warning on the review.

Spa Reviews