How are your promoting lash extension services?

“Lash extensions are 85% of my spa business. I have been doing lashes for more than three years now, and my best promotion for new business is referrals. I have tried advertising and was never able to get my money back. I average 5-6 lash services a day, so I have built a good lash clientele. When I first started, I needed to build my clientele so I offered free services to everyone I worked with and other stylists I knew. They would be my advertising so when their clients noticed and asked about their lashes, they would give them my business card. In return, I would keep filling their lashes. I also did a monthly mailer discounting the first lash application to all existing clients, as a reminder of my new service. Now that I have more than 100 regular lash clients, this is the busiest time of the year! The holidays are a great time to get new lash clients. By offering party lash flares (just on the outer part of eyes), partial sets (a half-set with a gradual fade into the natural lashes) or fun holiday lashes (false lashes mixed with glitter/colored extensions), you can spend less time on each application and introduce new clients to the service. There are a lot of people that will try the extensions this time of year and only do the lashes for special occasions, but they will be at parties with a lot of potential clients. Lash extensions, when done properly, can be an amazing increase to your business and income! You have repeat business like no other service. Clients love the way they look with the extensions and will come back regularly for fills. For all my regular clients, I give them a free fill for their birthday and they love it. I also have a referral program—for every new customer my client sends me, they receive a free fill. I have a few clients, especially in the current economy, that are working hard at sending me referrals because they do not want to give up their lashes. My business cards are flying out the door! My clients love their extensions and tell me they never want to be without them. There is no better way to advertise than having your work walk around in front of people all day long. And people will always notice other people’s eyes. Remember, extensions are addicting—for you and your clients!”

—Michelle Bouse, owner, Beauty Boutique, Burbank, CA

CA Day Spa, CA Spas, Eye Lash lengthening, Spa Marketing

Blu Water Day Spa Featured in Bethesda Magazine

Blu Water Day Spa, a full service and eco-friendly day spa, is gaining local popularity as it was recently featured in Bethesda Magazine.

Blu Water Day Spa, a full service, eco-friendly day spa was recently featured in Bethesda Magazine. The bi-monthly magazine reaches those living in the Bethesda area and provides information on dining, real estate, entertainment, home design and décor, community issues, art and people.

The article titled “Women in Business” profiles Julie Nguyen, the CEO of Blu Water Day Spa. The profile explains how Nguyen got into the industry and provides information on

Related Articles

Tips for Greening Your Spa Experience and Your Life

Answers To Perfect Skin

Nails … Key to your Health and Beauty

Spa Secrets For Great Eye Lashes II

Read more…

Day Spa, Eco Spa, Eye Lash lengthening, Green Spa, Maryland Day Spas, Spa Finder

This article is brought to you by Spavelous.com. http://www.spavelous.com

Eyelash lengthener with new formula is about to reach the market

What’s your experience with eyelash lengtheners?

The Jan Marini cosmetic company is about to re-enter the market for eyelash lengtheners that it exited after the Food and Drug Administration seized its supplies of Age Intervention Eyelash in November.

The FDA said that the previous Marini product, which contained bimatoprost, a type of prostaglandin drug, could cause blindness if used in conjunction with a glaucoma drug also containing a prostaglandin.

Marini and other companies selling eyelash lengtheners also faced lawsuits from Irvine-based Allergan, which accuses them of infringing its patents covering use of prostaglandins. Allergan makes Lumigan, a glaucoma medication containing a prostaglandin that some doctors prescribe for eyelash-lengthening, although that is not an FDA-approved use.

Marini says the new $160 Marini Lash contains a “non-prostaglandin” peptide blend that has been tested on about 100 people in the United States and abroad, the Health Blog of the Wall Street Journal reported. As of today, it is not yet on sale.

Dermatologist Dr. Lorrie Klein of Laguna Niguel prescribes Lumigan for patients who want longer eyelashes. Klein says:

It works in 100% of my patients who have tried it. A few have tried the Jan Marini product and RevitaLash also, but they say that Lumigan grows their lashes faster and longer.

Klein says she’s unaware of any other chemical, including any peptide blend, that stimulates eyelash growth.

Allergan is reportedly testing its own version of Lumigan as a potential eyelash-lengthening product.

Related Articles

Spa Secrets For Great Eye Lashes

Spa Secrets For Great Eye Lashes II

Beauty products, Eye Lash lengthening

Botox maker prepares new drug to lengthen eyelashes

Botox maker Allergan announced today that it has completed tests of its eyelash growth drug and plans to apply within a few months for approval to sell it.

The Food and Drug Administration is likely to approve the treatment, bimatoprost, sometime next year, Irvine-based Allergan said.

A similar formulation from Allergan is already being prescribed by some doctors for patients who want longer eyelashes. That drug, Lumigan, is marketed for treatment of glaucoma, but doctors can prescribe it for non-FDA-approved uses.

The new Allergan drug would be available by prescription in the United States. Patients apply it directly to the base of the eyelashes, unlike Lumigan eyedrops.

Scott Whitcup, executive vice president of research and development, said some patients have found that Lumigan eyedrops produce discoloration of the iris or of skin around the eyes — side effects that will be kept to a minimum by using an eyelash applicator, the Wall Street Journal (subscription required) reported.

Allergan has sued several companies that have sold similar eyelash-lengthening treatments, accusing them of infringing the company’s patents. Among them is the Jan Marini cosmetic company, which halted sales of its eyelash lengthener after the FDA seized its supplies, and is preparing to market a different formulation.

Allergan predicted it could sell as much as $500 million of the new drug worldwide each year. That compares to $3.7 billion in estimated sales of mascara per year.

Beauty products, Eye Lash lengthening