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SARASOTA, FL Lion’s Gate Development, along with The Waldorf=Astoria Collection™ and Spa Chakra, Inc., are pleased to announce that a Guerlain Spa Boutique will be included as part of the plan for the Proscenium’s luxury Waldorf=Astoria Sarasota hotel. Representing the first project between Guerlain and the luxury hotel brand, The Waldorf=Astoria® in Manhattan opened a Guerlain Spa Boutique in the main lobby in December 2007 and will debut its first Guerlain Spa in September of this year, occupying much of the 19th floor in the iconic New York landmark. Plans are to include them exclusively in other Waldorf=Astoria Collection Hotels. Spa Chakra, Inc. will develop and manage the spa.

“A Guerlain Spa will be the finishing touch to our future landmark hotel,” remarked Gary Moyer, who, along with his partner and wife, Karen Cook, and Zeb Portanova and Allen Ostroff, is developing The Proscenium. “Adding to the hotel’s already impressive list of amenities, the Guerlain Spa will ensure a comprehensive, luxurious experience for every Waldorf guest who chooses to enjoy its services. It will also be available to the public so anyone wanting to be pampered at a world-class spa will now have that opportunity at The Proscenium. We are fortunate that Hilton Hotels Corporation has partnered with Guerlain to create their spa experiences throughout the Waldorf=Astoria Collection hotels. We couldn’t have asked for a more prestigious component.”

Founded in France in 1828, Guerlain has devoted itself to the art of skincare and beauty. Its founder, Pierre-Francois-Pascal-Guerlain, was a renowned chemist who used rare and natural raw materials to create precious beauty potions. Guerlain research continues today and its products reflect its quest for perfection providing a luxurious experience in all areas of its beauty regimes.

The Guerlain Spa at The Proscenium is planned for 12,000 square feet, with almost 7,400 square feet devoted to the treatment rooms, approximately 3,000 for a fitness center, with the remaining reserved primarily for a salon area. Services will includes a roster of experiences for both men and women. There will be exclusive Guerlain massage and skin therapies, facials, body sublimations, hand and foot therapies and makeup artistry. Guerlain spa services will be available at the Waldorf=Astoria Lido Beach location, as well. One can come for an hour, an entire day or a luxurious weekend retreat. Spa package deals will be planned in conjunction with the hotel and are expected to draw clientele from Naples and Tampa.

“The Guerlain Spa will be in keeping with all of the Waldorf=Astoria amenities: first-class,” Moyer continued. “We look forward to raising the bar for hotel experiences in Sarasota. With our Proscenium project, Lion’s Gate Development plans to meet and exceed all expectations.”

Mike Canizales, Spa Chakra Chairman and CEO, added, “We are excited to announce the collaboration between Guerlain and Waldorf in The Proscenium project, extending our partnership with Waldorf and Hilton in the world’s great cities and sublime destinations. We look forward to providing an exclusive and totally indulgent spa experience for hotel guests and visitors alike at this idyllic location.”

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Waldorf Astoria hotel to represent luxury cornerstone in Sarasota FL

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Lion’s Gate Development, along with the Hilton Hotels Corporation’s Waldorf Astoria Collection, have unveiled plans to build a luxury 225 room Waldorf Astoria hotel as a key component of The Proscenium, a mixed-use project in downtown Sarasota, Fla. The project is presently in the city review process and is expected to begin construction in the fourth quarter 2008 with an anticipated year-end 2010 completion. An affiliate of Hilton Hotels Corporation will manage the hotel.

“We are thrilled to be able to make this announcement,” remarked Gary Moyer, who is developing The Proscenium along with his wife Karen Cook, and partners Zeb Portanova and Allen Ostroff. “Having a world-renowned luxury brand like the Waldorf Astoria will draw international attention, not only to The Proscenium, but to the Sarasota/Manatee area as well. Our association with a high-end luxury hotel was a critical part of our plan. The prestige and panache that a Waldorf Astoria hotel brings surpasses our expectations.”

The Waldorf Astoria Sarasota will be part of The Waldorf Astoria Collection, launched by Hilton Hotels Corporation in January 2006. As one of America’s grand hotels, The Waldorf Astoria name is synonymous with luxurious elegance and service. Creating The Waldorf Collection was a way to extend its cachet, which previously was only available at the exclusive Waldorf Astoria New York City Park Avenue location.

“We are simply delighted to share in the announcement with Lion’s Gate Development that The Proscenium will include a Waldorf=Astoria Sarasota,” said Ted Ratcliff, senior vice president – Americas Operations, East US, Canada, Caribbean and Central America, for Hilton Hotels Corporation. “We considered many prestigious locations, but the scope and quality of The Proscenium truly complemented the characteristics of a Waldorf Astoria Hotel and vice versa. In addition, we have been watching the Sarasota market for years and the timing was right to consider a presence there. We look forward to being a part of this sophisticated, culturally rich city.”

The elements of discovery and unique experiences that characterize The Waldorf Astoria Collection experience will be brought to life through the hotel’s and The Proscenium’s distinct offerings. In addition to the 225 luxury hotel rooms, the hotel will include 38,000 square feet of ballroom, meeting and exhibition space, the iconic Peacock Alley Lounge, signature restaurants, a roof-top pool overlooking downtown Sarasota and the bay front, and a 12,000 square foot spa. Within the 18-story hotel tower, there will be 67 Waldorf Astoria Residences, complete with daily 24-hour concierge services and all hotel amenities. Direct access from the hotel’s ballroom and meeting space floor will be provided via a bridge to the VIP lounge of the 800-seat Nederlander performing arts hall. Nederlander Worldwide Entertainment is a division of the Nederlander family of businesses known for over 100 years as a leading worldwide performing arts presenter.

Lion’s Gate Development is also developing a 59-unit annex, on Sarasota’s Lido Beach. Guests at The Proscenium will have use of its luxurious beach amenities. The hotel accommodations will be marketed by Waldorf Astoria, adding a beachfront property to their offerings.

About The Waldorf Astoria Collection:

The Waldorf Astoria Collection includes some of the most extraordinary properties in spectacular destinations around the globe. Inspired by New York’s legendary Waldorf Astoria, each hotel in the growing Collection has its own distinct character, timeless architecture and special history. Luxury spas, culinary excellence and world-class golf are featured at The Collection’s current properties: the beautiful Arizona Biltmore Resort & Spa in Phoenix, tropical Grand Wailea Resort hotel & Spa on the Isle of Maui, Hawaii, the historic La Quinta Resort & Club in Southern California, New York’s Waldorf=Astoria and the palace hotel Qasr Al Sharq in Jeddah, Saudi Arabia.

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