Iredale Mineral Cosmetics, Ltd. is proud to announce the 15th Anniversary of jane iredale – THE SKIN CARE MAKEUP(R). The company formed in 1994 by current president Jane Iredale and was the first mineral line to emerge in the market. The line began with five loose mineral powders and one employee – Jane herself. The company proudly reports today over 350 SKU’s, over 120 employees and distribution in 40 countries.
In commemoration of the 15th Anniversary, the brand will launch a special kit called “Sweet 15” with 15 PurePressed Eye Shadows, three PurePressed Blush and three Just Kissed lip plumpers. “Sweet 15” will launch to domestic wholesale accounts and international distributors later this year.
Working in the entertainment world with film and theater makeup artists, Jane saw first hand the harmful effects of traditional makeup to the skin of actors and actresses, whose appearance was essential for success. She was determined to create a makeup line that would improve the skin. Dermatologists and plastic surgeons were the first to appreciate the benefits of products that were an extension of skincare. In 1996, Iredale expanded her customer base to estheticians and professional makeup artists.
“It’s been 15 years of fun, learning and making a difference,” says Jane Iredale, founder and president of Iredale Mineral Cosmetics, Ltd. “It couldn’t have been more exciting or rewarding. And I intend to keep the momentum going for the next 15 years. The greatest reward has been the sense of satisfaction I get when customers tell me what a difference our products have made to their lives.”
For additional information regarding jane iredale, visit www.janeiredale.com.
About jane iredale – THE SKIN CARE MAKEUP(R)
jane iredale – THE SKIN CARE MAKEUP(R) is a comprehensive line of mineral cosmetics that provides products with the utmost integrity and the ability to enhance the lives of women though its effectiveness, simplicity and beauty. Founder and president, Jane Iredale has worked with world-renowned plastic surgeons and dermatologists in the development of her line because she believes makeup should be as good for the skin as it is aesthetically pleasing. The extensive product line is carried in fine spas, cosmetic apothecaries, and retail locations worldwide. for a jane iredale location