Just over 32 million Americans visited a spa in 2005. Over 75% of those visited day spas. You can de-stress on your schedule at any of these luxurious treatment rooms, all of which cater to the busy executive.
“You go to a day spa for maintenance, massage, skincare and relaxation,” says Hannelore Leavy, executive director of The Day Spa Association. Day Spas are not just for women, men, currently make up 31% of spa-goers, according to the International Spa Association.
Mimi Cozzi, spa director at Willow Stream, says that men prefer this unfussy approach to spas, especially if it means they don’t have to interact with any of the other patrons. Men new to the spa scene might clamor for a little privacy, but socializing at spas is sometimes the draw.
Mix It Up
Another hot trend is “spa fusion,” as Reid puts it, which simply means incorporating traditional Western practices with eastern philosophies, such as using ayurvedic oils (ancient Indian healing minerals) while giving the client a Swedish massage.
Find a day spa in your area at the largest spa directory.