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Styling gel is the number one hair product purchased by men today. Aveda chemists worked with Kurt Kueffner, Global Director of Aveda Men, to develop Aveda Men Pure-Formance™ Firm Hold Gel, a unique firm hold styling gel with benefits for the scalp. “As far as we know, this is the first men’s gel in the market that is healthy for the scalp. It is free from plastics and synthetic polymers which can irritate and flake on a man’s scalp and hair.” says Kueffner. It features Certified Organic Honey for hold and Aveda’s proprietary Phyto-Active blend, proven to calm, soothe and relieve a dry, irritated scalp and moisturize hair.
Aroma is the number one performing category in the men’s grooming market—in fact, 79%* of men surveyed indicate they use a cologne or fragrance. The Aveda Men Pure-Formance™ Aroma Spray is the signature aroma of the Aveda Men professional hair care collection. Kueffner adds, “At the initial launch of Aveda Men in 2007, we immediately ran out of our men’s composition oil. Our guests were in love with the aroma and were using it purely for that benefit. This was a clear indicator of the need for this product.” It is a rich, spicy, refreshing aroma comprised of certified organic essential oils of spearmint, vetiver, lavender and citrus.