Top Celebrities’ Choice Minx the latest in Long Lasting Nail Treatments:
Tired of nail polish fumes and chipped polish? Celebrities converted two years ago to Salons cut Minx to fit and affix it with heat. It lasts up to four weeks. Minx has been worn to award shows and red carpet events, by Beyoncé. Other high-profile fans include Blake Lively, Lisa Marie Presley and her daughter Riley Keough.
Minx, a 2 to 4 millimeter-thick film that’s cut to fit the nail and affixed with a heat-activated adhesive is available in more than 150 styles, which run the spectrum from solid colors to zebra prints, polka dots and plaids. The best part of all, is that it requires no drying time and doesn’t smudge.
Long Lasting Nail Treatments
Janice Jordan, Minx chief executive, says she began looking for nail solutions when she became frustrated with the way her polish chipped after manicures. “I’m hard on my nails so I had to come up with something that would work better,” she says. “I’m not an engineer, but I have an engineer’s mind and I’m a problem solver,” adds Jordan, who has a patent pending on her product, which she developed with business partner Dawn Lynch-Goodwin.
Jordan drew inspiration from her day job — a vehicle graphics company she started after being exposed to racing through her husband, who is a part-time driver. What do vehicle graphics and Minx have in common? Think decals. Minx, about the thickness of a sticker and much thinner and lighter than an acrylic nail. Sparkly metallics, personalized graphics and photo-quality designs currently unavailable in the market make up the Minx nail line. Minx finally gives women completely customized nails that can feature the exact pattern and colors of their newest gown, their favorite photo, or that season’s hottest designs.
Offered at select nail salons throughout the country and through top celebrity manicurists, the product finds enthusiastic fans among those who’d prefer to have their nails done in a fume-free environment, salon operators say. The adhesive in Minx is activated by a heat lamp, and the nail color, which can last up to four weeks, can be removed at home by using a blow-dryer, which softens the adhesive, or by soaking in warm wate r- no polish remover necessary.
Some of the salons report that 40% of their clients now request the Minx Manicures and Pedicures. With nails that last 4 weeks, I am surprised that it isn’t 100%, I am lucky if my nail polish last 3 – 5 days. Minx is currently available in 14 states and the District of Columbia. Hopefully more salons and states will be on line soon, but in some areas the technicians make it easy by coming to you.
Find a Minx spa or a service provider near you.
