ALL Red Door Spas Have Been Closed
The Closing of an Iconic Spa Empire: What Happened to Elizabeth Arden’s Red Door Spas & Mynd Successor Bankruptcy:
Elizabeth Arden stands as an iconic pioneer of the modern spa and beauty industry, building an empire founded on female empowerment. In 1910, she opened her first “Red Door” named spa, promising clients “an oasis where women could relax, rejuvenate and be pampered.” Over a century later, the signature Red Door Spas still symbolized glamor and luxury experiences synonymous with the Arden name.
However, in 2019, global investment firm HBC made the decision to sell Arden’s spa business to management group Clos Du Bois Spa Holdings LLC. They ambitiously rebranded the Red Door Spas into a successor dubbed “Mynd Spas & Salons,” aiming to honor Arden’s legacy with modernized services. Tragically, the shift proved ill-fated.
The rebranding occurred just before the devastating impacts COVID-19 had on the spa industry in 2020. With statewide closures and restrictive policies hampering operations, Mynd Spa struggled to establish itself. Less than a year after Mynd’s flashy launch, Clos Du Bois shocked industry insiders by abruptly shuttering all locations in early 2020, sinking the remnants of Arden’s spa empire.
Ultimately, the failed rebrand is a cautionary tale of how even iconic spa chains must adapt to compete in today’s market, prioritizing a holistic wellness approach. As seen in the demise of Mynd Spas and transitions away from Red Door, paying lip service to “wellness” without genuinely embracing the shift in consumer values leaves venerable brands struggling to stay profitable or relevant.
The age of Elizabeth Arden’s “pampering palace” is waning. What spa-goers want in 2023 is an integrative experience catering to their overall physical, mental, and spiritual health. Back to Nature, Seed to Table, all truly organic products are the way of the future.
This sophisticated Tucson salon & Spa features an all-encompassing menu of luxury services from skin care, body treatments and polishes, to nail care, makeup artistry and hair design. With a full service hair salon, we offer the utmost in expertise. From balayage highlighting to keratin smoothing treatments, our leading cut, color and style experts are ready to provide you with the latest techniques in the hair industry providing an experience superior to other Tucson Salons. Our wellness-oriented massage offerings include aroma balancing, deep tissue massage, and desert hot stone massage. For a radiant complexion, our Ultimate Arden facial, Red Door Signature facial with Prevage™ and Customized Phyto Organic facial are just a few of our rejuvenating skin care treatments. Spa guests can also enjoy eucalyptus saunas, private co-ed whirlpools, a hydrotherapy room, and in the winter months, two private outdoor cabana-styled rooms for massage. Tucson guests staying at the La Paloma resort have access to three outdoor heated pools. Come visit our stunning Red Door Spa at the Westin La Paloma Resort, selected as one of the Top 3 Spas in Arizona by Experience Arizona Magazine in their ‘Best of 2008’ issue and voted Best Nail Salon by Arizona Foothills Magazine readers for ‘Tucson’s Best 2011’.