The burly, macho men of Colorado Springs are barging in on your territory. “Manscaping” – the art of transforming men’s hairy bodies into something manageable – is not just for frou-frou, fastidious guys anymore. The guys who are visiting spas these days range from preteens to great-grandpas and come from all walks of life: the military, business – even trucking. Yes, truck drivers. Among them is 50-year-old Jim Ward of Colorado Springs, Colo. “I’m a truck driver, and I don’t want to look like one,” said Ward, who gets his back and chest waxed at Aspen Salon in Colorado Springs. Men account for 31 percent of spa-goers across the country, up from 29 percent in 2004, according to Debra Locker, public relations director at the International Spa Association.
Most men have to be dragged in by the hair of their backs (thank you, girlfriends and wives) for their first service. But local spa operators say men are apt to come back on their own once they experience the potpourri-scented, tranquil back rooms of a day spa. The Spa Director, at the Broadmoor, a five-star resort in Colorado Springs, Stimpson estimates that 35 to 38 percent of her clients are male, up from 30 percent a year ago. “Those guys understand what a business advantage it is to have well-groomed hair, well-groomed nails.”
Most spas have started to offer men’s packages such as Aspen Salon’s “Macho Man” package, which includes a facial, massage and haircut for $201. Typically, a man’s venture into pampering begins with a massage, then moves into manicures, pedicures, waxing and facials, which are becoming just as popular, local spa operators said. “I think they’re just tired of dealing with their stress,” said Marti Jackson, hairstylist and color specialist at Ofelia’s Salon and Spa.Full Article
Spavelous Spas the New Men’s Club