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Spa visits are becoming more mainstream than luxury as people incorporate spa treatments into their daily lives. According to the International Spa Association, one in four adults has visited a spa.
The trends:
Living at the spa. Canyon Ranch, known for its upscale services and products, has created condo communities in Miami and other locations that include a spa and wellness center, concierge service, multiple swimming pools and restaurants with light, nutritious food.
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New themes. As demand increases, spas are creating unique spa treatments and products from faraway lands, such as the Asian-inspired spa at the Mandarin Oriental Miami and the Bali-themed Mandara Spa at Walt Disney World’s Swan & Dolphin.
Toxic cleanup. At the Ritz-Carlton in Sarasota, Ionithermie treatments rid the body of toxins from caffeine, alcohol, tobacco and environmental pollutants.
Total fitness. Spas are incorporating classes on healthy cooking, life balance and fitness.
On the go. Spa owners are offering treatments on the go with mobile spas and home spa parties.
Medical spas. This is the fastest-growing segment of the industry, with a 69% increase in facilities from 2003 to 2005. Spa visitors are booking appointments for chemical peels, microdermabrasion and body wraps.
His and her treatments. Women traditionally have formed the customer base for most spas. But now men spas make up about 31% of spa clientele — especially when they’re traveling. Facilities are designing gender-specific experiences. Some spas, like the one at Starwood-branded Atlantic Hotel in Fort Lauderdale, tout side-by-side massages for couples.
Double the pleasure. Spas are offering treatments that involve two or more massage therapists, sometimes working on customers at the same time.
Ma and spa. Special services and products are available for pregnancy spa services and babies.
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