Wellness boom
Until now, keeping check on one’s health consumed a lot of time. One never got to enjoy health. But with the advent of wellness firms, one can indulge in health, and experience fine touch of lifestyle and wellness firms..
Plump, wrinkled woman metamorphoses into svelte, charismatic lady. A scrawny man turns into well toned handsome being. A self—doubting and insecure person transforms into confident and positive personality. This is the magic, which the lifestyle and wellness firms are spreading.
Until now, keeping check on health consumed more time. One never got to enjoy health. But with the advent of wellness firms, one can indulge in health, and experience fine touch of lifestyle and wellness firms.
There is a new market category called wellness lifestyle, which consolidates a lot of sub-categories including spas, traditional medicine and alternative medicine, behavioral therapy, spirituality, fitness, nutrition and beauty.
Back in 1979, a fat, unhealthy property developer, Mel Zuckerman, and his exercise-fanatic wife, Enid, opened Canyon Ranch, ’America’s first total vacation/fitness resort’, on an old dude ranch in Tucson, Arizona. At the time, their outdoorsy, new age-ish venture seemed highly eccentric. But today, Indian markets have welcomed wellness firms and are savoring the indulgence.
There is growing evidence that focusing holistically on wellness can reduce healthcare costs by emphasizing prevention over treatment. The desire to reduce healthcare costs is one force behind the rise of the wellness industry; the other is the growing demand from consumers for things that make them feel healthier and better. Apart from regular services, these firms provide: Healthy lifestyle, coaches to work on issues like nutrition, stress management and weight loss, yoga classes, smoking cessation programs or other health-related programs.
One difficulty for wellness firms would be to acquire the expertise to operate in several different areas of the market.
Another would be to maintain credibility in (and for) an industry that combines serious science with snake oil. One problem—or is it an opportunity?—in selling wellness products to consumers is that some of the things they demand may be faddish or nonsensical. Easy fixes, such as new-age therapies, may appeal to them more than harder but proven ways to improve health. And there is much debate about the health benefits of vitamin supplements, organic food and alternative medicines, let alone different forms of spirituality.
Whatever the debate be, men and women are more then ready to pamper their body and are surely treading way to wellness. If not for health reasons, fun is definitely on their minds
