Spa Marketing Plan Spa Business Plan Spa E-Newsletter

E-Newsletters

If your spa business plan or spa marketing plan does not include an E-Newsletter, you should consider changing it today!

We offer a cost effective alternative to traditional newsletters. We will write and design your newsletter with areas that you can customize for your guests. This E-newsletter will be e-mailed to your client database through our group mail program.

You will have no printing costs, no mailing costs, and you will save time in having to put a monthly newsletter together.

You will achieve the same effective results at a fraction of the traditional newsletter investment.

Frequently asked questions:

How does the E-newsletter design work?

With our Spavelous’ exclusive service we design a monthly e-mail newsletter customized for your spa. This customized "E-Newsletter" comes with the latest news, a message area that you can personalize the letter from the owner/manager, and the promotions area which can be used for products or services, coupons, photos, logo, etc.

How is the E-Newsletter delivered?

Utilizing state-of-the-art bulk e-mailing technology, we deliver your e-newsletter to your customer e-mail addresses, potentially reaching thousands, for a fraction of the cost of a traditionally printed and mailed newsletter! The best part is we do not charge anymore for this service. It is all part of your annual fee.

Who else receives the E-Newsletter?

Guests who visit and sign up on the Spavelous site and reside in close proximity to your Spa will receive the E-Newsletter if they are not already subscribed to another spa’s E-newsletter.

How do I get the e-mail addresses out of my point of sale (POS) software database?

Most spa software includes a database that provides you an entry field for customer e-mail addresses. In addition, the software also allows you to export your contacts. Once exported, you then just e-mail the exported file to us.

Collecting a customer e-mail database from your POS software:

In order to establish an e-mailing database of your customers we start with your own POS (point-of-sale) software. Your reception or calling desk should be collecting e-mail addresses at the first point of contact when you book the guests first appointment. If you have not done this, then you may want to start to update the guest’s profiles as they book future appointments. Another way to update your guests profiles is to have an in store promotional give away; make sure the contest form asks for their email address. Upon receipt of the email address from you we import the file into a personal e-mailing database specifically for your spa and place it unto our secure bulk e-mail server. It is from this list that we can now bulk e-mail potentially thousands of your clients at once! Periodically you will need to send us any new clients email address to keep your data base updated. Your clients may choose to opt out from this email at anytime.

Can't I just e-mail the customers myself through my own address book?

Most ISP's only allow just 20-30 e-mails to be sent through your e-mail account at a time, which can be a hassle and time consuming process. We bypass these limits by running our own bulk e-mail server. In addition, Spavelous will make your e-newsletter and e-marketing promotion graphically more appealing. To pay another company to do this, normally would cost sevral hundred dollars for each e-mailing. With Spavelous, this is all included in your annual fee.

Our automatic database allows customers to add or remove themselves from your list saving hours of time-consuming database maintenance.

I haven't been collecting customer e-mail addresses but would like to start gathering them through my existing web site; can you set this up for us?

Yes, we can work with you one on one to set this up.

Have any other questions? Would you like to get started today? Just e-mail us; we'll be happy to help you to reap the benefits of this cost-effective service!

DaySpa