Spas will place an increased emphasis on using food for external spa treatments and promoting foods, beverages and supplements to use in combination with external products to achieve healthy results.
Boomers represent the most progressive group in terms of making the connection between good health and appearance. 90% of Boomers “agree that the food and supplements they consume have an effect on their appearance.” As a result, Boomers represent the prime target for “beauty from within” messages.
Baby Boomers see supplements as a primary way to promote healthy aging (78%) compared to taking Rx medications (38%). The problem is nearly three-quarters of Boomers say there is too much conflicting information about what supplements they should take. In order for the high interest in supplements to translate into product purchases and long-term market success, there must be an educational component involved here.
Baby Boomers are also interested in consuming more nutrient-rich foods. In fact, this group is one of the most likely to use a functional food to manage a health condition. Some of the ingredients they would like to see in these products include more fiber, antioxidants, vitamins and minerals, whole grains, calcium and healthy fats/oils. They are also seeking ingredients that can help them balance their blood sugar levels.
More than two-thirds of Boomers regard energy as a high priority. Despite this, less than a third of them use energy bars and only 12% use energy beverages. Boomers, have been completely overlooked, particularly by functional beverage companies. However, as the meaning of energy evolves, it is likely a different kind of energy will emerge that will be better suited for this population.
Scientific evidence validates the supportive role of dietary interventions in healthy aging and longevity. Specifically, it believes in nutrients that supplement dietary sources; improve resistance to oxidative stress; enhance the quality of life during aging; and potentially contribute to increased lifespan. This includes phytonutrients with adaptogenic properties, probiotics and micronutrients.
Ingredients that consumers will hear more about …
Acai: Last year we told you about the Acai facial, look for it to spread this year. Acai sometimes referred to as “The Fountain of Youth,” this Brazilian berry contains antioxidants, amino acids, essential omegas, fibers and protein that positions itself as a formidable fighter in anti-aging products. Acai can be found across the board in skin care, cosmetics and hair care products.
Acerola: Ingredients high in Vitamin C, like acerola, are being used more often due to their ability to even out skin tone and brighten complexion. Skin care brands will be using acerola more to target those who have issues with skin redness and inflammation.
Argan Oil: This incredible skin care miracle, known for being one of the richest natural sources of Vitamin E with 80% essential fatty acids, has been a beauty secret of Moroccan women for centuries. It can be dually used on skin and in hair for its high level of antioxidants and ability to replenish hair and skin’s natural moisture.
Baobab: Rich in riboflavin, niacin and vitamins C, A, D and E, baobab has incredible anti-aging properties although you won’t just find it in creams and moisturizers, but also in exfoliating scrubs and hair care.
Blueberry: Chock full of amino acids, vitamins, antioxidants and essential fatty acids, blueberries are another super food that will be used to fight aging in beauty products. Also known as a “super fruit,” blueberries have long been known for its ability to revitalize the skin; it was just a matter of time before beauty brands began to incorporate it more into their skin care products.
Goji Berries: This nutrient-rich berry, well known as Wolfberries in the Himalayas, has often been called a “super food” due to its abilities to fight free radicals and boost the immune system. While there are no inherent benefits of Goji in fragrance, that hasn’t stopped perfumers from including this sweet yet tart scent into their perfumes.
Myrrh: With the increasing popularity of Ayurveda in the Unites States, this ancient ingredient is also resurging in perfumes and skin care products. The rich royal resin with the slight vanilla fragrance so popular in incense also stimulates circulation and has lifting effects.
Probiotics: Probiotic skin care will be branded as another “clinical-like” line of products, which beauty consumers tend to lean towards as science-based.
Palmitoyl Tripeptide-3: This Cosmeceutical that is becoming found more often in anti-aging products to fight fine lines and wrinkles will be even more prevalent. Products that contain Palmitoyl Tripeptide-3 will be branded as a temporary alternative to cosmetic procedures.
Turmeric: A highly regarded ingredient in India, Turmeric is widely known for its medicinal properties. Turmeric will be found in acne-related creams and lotions, as it is an antiseptic and can aid in preventing and removing blemishes. It will also be found in hair removal products as well as in the formulation of sunscreen in more natural products as well.