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Spas try to slough off slumping economy with deals and discounts
The Ojai Valley Inn in Ojai, Calif., is one of several destination spas across the USA offering deals to spur visits during the current economic downturn.
With the economy slumping and fuel prices soaring, facials and massages may not be a top priority for consumers on a budget.
But America’s top spas, gathered in New York for the annual meeting of the International Spa Association, are trying to make it as easy as possible for visitors to indulge without using up their gas money or breaking into the piggy bank.
“You can still go and have a spa experience without spending a ton of money,” says Veronica Cole of the Ojai Valley Inn & Spa in Ojai, Calif.
“Many spas, like ours, offer use of our facilities with one treatment, so you can come spend hours relaxing.”
In other words, if you can’t afford a weekend or overnight stay, consider booking one massage or scrub at a destination spa, which usually entitles you to use the pool, steam room and other facilities for the day.
The Ojai Valley Inn, located not far from Los Angeles, is a destination spa known for its blooming lavender gardens and an approach that draws on Native American traditions. Cole said carving out an hour or two and hanging out at the spa can be relaxing enough to make you feel like you’re on a mini-vacation.
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